Thursday, March 20, 2008

The Birth of the DEMAND GENERATING Website

I have been studying Henry Baker's workbook and video tutorials on 'How to Generate OBSCENE Amounts of Demand'. I am astonished at how simple it really is! The video tutorial showed me click-by-click exactly how you do it...not just what the key elements to include are, but HOW to include them, and the words that you need to include!

The way the marketing system works is this:
  • Prospects find your site on Google Adwords
  • Prospects click on your site and are directed to your 'Landing Page'
  • Landing page has an attention-grabbing title, then shows the direct benefits of your product or opportunity
  • Landing page offers a free gift, and creates Urgency to click to the second page to claim the gift
  • Prospect clicks on the second page, which starts off with testimonials to build credibility
  • Second page creates more demand and urgency, and prospect leaves their details in the capture form
  • Prospects details appear in the autoresponder, which automatically emails them their free gift and begins sending them educational emails that will help them sign up!

So there you have it...simple yet *incredibly* powerful! Take a look at my first demand-generating page for the keyword, 'Home-based business'

Rob's First Demand-Generating Site


Rob Hunter

Passport to Wealth Mentors Team

My Passport to Wealth